Date: 17-11-18  Time: 16:16 PM

Author Topic: Haleeb strengthens its brand identity with #Knowyourmilk initiative  (Read 36 times)

Offline ayeshanoor

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If you are someone who swears by Haleeb milk, we have good news for you! The Supreme Court ruled on March 9, 2017 that the UHT Haleeb milk is fit for consumption.
In order to raise awareness about the safety of the milk you consume, your favourite brand, Haleeb Foods, has launched the much needed initiative, #KnowYourMilk .
Those of you who follow Junaid Akram must have come across his recent post in which he contested that the food industry should have greater transparency. Haleeb foods, known for its transparency, promptly invited him for a plant visit in Lahore.
On a lighter note, Akram joked that the milk passes through more tests than we do. The cleared milk is then chilled before it is sent to the processing unit. The milk is pasteurized and ultra-heated to kill the bacteria after which it is aseptically filled in containers under a zero bacteria environment.